Richard Honour

Commercial Writer

About

A versatile commercial writer. Richard has produced web copy, sales scripts, and outreach materials for a diverse range of industries, including: finance, sales, and hospitality. He holds a BA (Hons) in Business Management from the University of Gloucestershire, and specialises in strategic communications.Capable of adapting his writing style to different audiences, Richard is quick to understand a brief and committed to producing high-quality content. His career path was unconventional (to say the least), but each chapter has shaped his well-rounded, human-centered approach. When he isn’t brainstorming new ideas, Richard is writing short stories, playing badminton and unwinding in the kitchen.Get in contact

Sales Scripts

Previous work has included developing sales scripts for an automotive insurer. The scripts focused on improving upsell conversions and providing a clear, ethical framework for salespeople struggling to pitch. They simplified complex product information and increased the average number of additional benefits sold per policy. These scripts are now part of salesperson onboarding.

Web Copy

Another project involved restructuring and rewriting copy for a swimming club website. Work included a detailed site audit, revised landing page copy and biographies, and the reorganisation of information for key user groups. The result was a marked improvement in user accessibility, simpler site management for operators, and a package of reusable copy for future updates.

Client Outreach

Another project involved developing cold email and LinkedIn outreach materials for a specialist financial recruitment firm. The firm targeted M&A and private equity professionals across Europe, so the work required tailoring a tone of voice for high-performing professionals and creating materials to effectively reach prestigious boutique advisory firms to establish working relationships and recruitment agreements.

Brand Development

Brand development work has included creating a brand vision for a Spotify audiobook series. The work involved market research and competitor analysis, followed by creating new cover art and a cohesive design scheme for reuse across future releases."The branding was simple, identifiable and easy to scale and produce rapidly. It would be easy to go over the top with this sort of material but Richard managed to produce something unique but also classy, a rare find!” - Jay Britton

If you are interested in discussing projects, opportunities, or collaborations, please feel free to get in touch.

Contact

Richard is currently available for new projects and collaborations. Get in contact to discuss freelance, contract, or full-time opportunities.

Richard lives in Saffron Walden in Essex,
situated between London and Cambridge.+44 7940 331 999
[email protected]