Maintaining a consistent brand voice

Create an identity and follow your rules

By Richard Honour | The Guide to Content Writing

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Introductory text.

Activity: Brand Guidelines

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Style Guide

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Activity: Brand Guidelines

Analyse brand voice guidelines from companies like Apple, Nike, or HubSpot.

Understand how they maintain tone, style, and messaging consistency.

Example: Apple

Apple recommends following The Chicago Manual of Style, as per the Apple style guide.

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Illustrations by Pablo Stanley

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